hi,
I’m Anoushka
Also known as the next person you’ll hire!
When I’m not busy faking my confidence, I like to write, (over)think, and then write a little more. I love ideating, reading the last page of a book before buying it, and working on kickass, insight-driven campaigns that give you more butterflies than Flynn Rider from Tangled!
Going to keep this short and crisp, just like my copy.
Let’s dive right in.
selected projects
A bold UGC led campaign that leverages a century-old brand’s legacy to create impactful connections with Gen Z.
A comic strip style campaign that relied on quirky copy celebrating Celio’s classic style with Garfield’s playful charm.
An influencer led campaign that proved its alliance with LGBTQIA+ community with effortless style.
A food truck that used humorous copy to tell its customers that it serves cuisines from around the world [Spec ad].
Jeans are unisex. Pockets are not. We took a one word brief – jeans, and crafted it into an insightful funny video ad [Spec ad].
Bugs are gross. Writing about them doesn’t have to be. A series of social posts that use witty copy to get the point across.
A series of creative writing pieces submitted in college that showcase the art of storytelling.
An experiential ad that uses our senses to teleport their audience from every day situations to paradise [Spec ad].
My favourite copy headlines written in the classroom for real life brands [Spec ads].
Not everything we create gets its moment in the spotlight, and that’s a bit of a bummer. Some campaigns are fleeting, but the lines we write? They stick with us. Here are a few that still make me smile.
education
