Wear Your Pride
Pride Month is all about celebrating identities…8+ sexual identities. With one flag. Ironic, isn’t it?
The rainbow flag is unmissable – everyone knows about it. What a lot of people don’t know is that different queer identities have different flags. That’s where we come in, with a simple proposition.
Wear your identity, on your sleeve…and everywhere else.
An overview of the entire campaign – the idea, the launch, the influencer activation and how we plan to sustain the idea through PR.
The campaign launch post that got the ball rolling!
INFLUENCER ACTIVATIONS
We collaborated with Jay Anand (@jayinprocess), a trans man and Angelique (@_fullmetaljacquet), a lesbian and non-binary person, and had them dress in the colours of the flag they identify with, using Celio’s clothing.
The post announcing the pledge undertaken by Celio, to support people of the LGBTQIA+ community not just for a month, but throughout the year.
