Good fragrances have the magical ability to transfer you to different places with a whiff. ‘Sense the Scent’ as a proposition is hinged on that insight, where the wide range of fragrances offered by Bath & Body Works are your ticket to anywhere. In order to have our customers understand the value of our products, we created an outdoor experiential advertisement where the person would be teleported to the beach as they stepped into an elevator as they would be enveloped with the smell of salty water and sand, thanks to our mists.